Michael Barber is the man you call when you need deals closed, jets sold, and acquisitions perfected; period. As Managing Director & Vice President of Sales Operations at jetAVIVA, and one of fewer than 200 IADA Certified Brokers worldwide, Michael is a force in the business aviation industry. Since joining jetAVIVA in 2025, he has transformed the Challenger 300/350/3500 market into his personal runway; leading sales operations, mentoring the next generation of researchers, and representing clients with a fiduciary standard that sets the bar across the industry. Michael’s track record speaks for itself. He was Leviate Air Group’s Top Producer in 2023, built the back end of boutique consulting firms before that, and has closed transactions with clients on six of the seven continents. His career is a masterclass in international negotiation, strategy, and execution, earning him a reputation as both a market expert and a trusted advisor. But, Michael isn’t just about jets, he’s about risk, reward, and control. With more than 20 years in emergency services, he knows how to perform under pressure. From leading the largest ski patrol on the East Coast to a decorated career as a Firefighter/Medic, he has spent his life turning high-stakes situations into controlled victories. When he’s not closing deals or commanding the room, Michael lives in Charlottesville, Virginia, with his wife and their two children. On Sundays, you’ll find him at the polo fields or exploring Virginia’s wine country. But, make no mistake, his work and life are proof that success isn’t an accident. It’s the result of preparation, determination, and knowing when to take the shot.
PrivateJetBS | Edition 35 The Seat Count Is... Subjective?Trust the Process, Not the Promises.™ Let's talk about one of the most inconsistently applied numbers in every listing sheet: seat count. Double-club aircraft, four individual seats forward, four individual seats aft, plus a belted lav. One broker calls it a 9. Another calls it an 8+1. The FAA doesn't care. That lavatory ("lav") seat is certified for takeoff and landing either way, load sheet and all. But the industry needs to agree on how we notate it, and I'll tell you where I land: the lav should always be the "+1." The base count is what's actually in the cabin. Here's why. A seat in the cabin and a seat in the lavatory are not the same product. Cabin seats are what a buyer is mission-planning around: who sits where, how the airplane works for four passengers vs. eight. The lav seat is a certification technicality that happens to also be a place a human could theoretically sit. Folding it into the base number flattens a real distinction that matters to how the airplane actually gets used. Let's also be precise about what "cabin seating" even means, because this is where a lot of the sloppiness starts.
None of that changes the lav question. Whether the cabin is a double club, a club-plus-divan, or a club with side-facing seats up front, every one of those positions is genuinely part of the cabin and belongs in the base count. The lav doesn't, because it isn't cabin seating. It's a certified position that happens to exist outside the cabin layout entirely. So the notation should be:
All of those seats count in the base number. Only the lav gets the "+1" Why this matters:
I haven't even dove into the crew rest (seating for crew members, typically found in heavy jets, allowing for a rest period during a long trip) or jump seats (seat that folds out of a cabinet, typically used by a flight attendant for take off and landings). I don't care if it's a 30-minute repositioning leg or a four-hour transcon. Nobody's fighting for the lav seat on landing. The "+1" notation says exactly that, honestly, every time. Do you disagree? Let me know why, I am genuinely curious.
Trust the Process, Not the Promises.™
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Michael Barber is the man you call when you need deals closed, jets sold, and acquisitions perfected; period. As Managing Director & Vice President of Sales Operations at jetAVIVA, and one of fewer than 200 IADA Certified Brokers worldwide, Michael is a force in the business aviation industry. Since joining jetAVIVA in 2025, he has transformed the Challenger 300/350/3500 market into his personal runway; leading sales operations, mentoring the next generation of researchers, and representing clients with a fiduciary standard that sets the bar across the industry. Michael’s track record speaks for itself. He was Leviate Air Group’s Top Producer in 2023, built the back end of boutique consulting firms before that, and has closed transactions with clients on six of the seven continents. His career is a masterclass in international negotiation, strategy, and execution, earning him a reputation as both a market expert and a trusted advisor. But, Michael isn’t just about jets, he’s about risk, reward, and control. With more than 20 years in emergency services, he knows how to perform under pressure. From leading the largest ski patrol on the East Coast to a decorated career as a Firefighter/Medic, he has spent his life turning high-stakes situations into controlled victories. When he’s not closing deals or commanding the room, Michael lives in Charlottesville, Virginia, with his wife and their two children. On Sundays, you’ll find him at the polo fields or exploring Virginia’s wine country. But, make no mistake, his work and life are proof that success isn’t an accident. It’s the result of preparation, determination, and knowing when to take the shot.