Michael Barber is the man you call when you need deals closed, jets sold, and acquisitions perfected; period. As Managing Director & Vice President of Sales Operations at jetAVIVA, and one of fewer than 200 IADA Certified Brokers worldwide, Michael is a force in the business aviation industry. Since joining jetAVIVA in 2025, he has transformed the Challenger 300/350/3500 market into his personal runway; leading sales operations, mentoring the next generation of researchers, and representing clients with a fiduciary standard that sets the bar across the industry. Michael’s track record speaks for itself. He was Leviate Air Group’s Top Producer in 2023, built the back end of boutique consulting firms before that, and has closed transactions with clients on six of the seven continents. His career is a masterclass in international negotiation, strategy, and execution, earning him a reputation as both a market expert and a trusted advisor. But, Michael isn’t just about jets, he’s about risk, reward, and control. With more than 20 years in emergency services, he knows how to perform under pressure. From leading the largest ski patrol on the East Coast to a decorated career as a Firefighter/Medic, he has spent his life turning high-stakes situations into controlled victories. When he’s not closing deals or commanding the room, Michael lives in Charlottesville, Virginia, with his wife and their two children. On Sundays, you’ll find him at the polo fields or exploring Virginia’s wine country. But, make no mistake, his work and life are proof that success isn’t an accident. It’s the result of preparation, determination, and knowing when to take the shot.
PrivateJetBS | Edition 27 You Can’t Hide a JetThere’s a misconception in private aviation that you can simply “turn off the tracking.” You can’t. And anyone who tells you otherwise either doesn’t understand the system… or is selling comfort instead of truth. Let’s talk about how aircraft tracking actually works, what services people use to monitor movements, and why the smarter conversation isn’t about hiding — it’s about structuring correctly. ADS-B: The System Was Built for SafetyAutomatic Dependent Surveillance–Broadcast (ADS-B) is a safety system. It continuously broadcasts:
Air traffic control uses it. Other aircraft use it. It enhances collision avoidance and national airspace safety. That broadcast is not encrypted. Which means anyone with a receiver — or access to a public aggregation site — can see it. Websites like ADSBexchange.com aggregate this data and make it publicly viewable, at no cost. Enter a tail number. Watch the airplane move in real time. See historical routes. No subscription required. No credentials required. You cannot “opt out” of physics. “But, I Have Tracking Blocked…”Yes. You can request blocking programs through the FAA. You can restrict certain subscription-based flight tracking services from displaying your N-number. That helps in limited environments. It does not prevent raw ADS-B data from being received and rebroadcast through independent networks. Example: FlightAware's Plan pricing allow in both gold and platinum users to "track aircraft that are "blocked" by the FAA and FlightAware, although those aircraft movements are hidden from the public." If the aircraft is transmitting ADS-B (and it must be to operate in most controlled airspace), the signal exists. If the signal exists, someone can see it. Full stop. You Can Layer Everything… and Still Be FoundYou can go further:
All of that is smart. All of that is standard. But here’s where reality steps in. If someone is motivated enough — especially with a high-visibility individual — they don’t need the internet to find the airplane. They just need the airport fence. If someone:
You’re had. From that point forward, the tracking becomes trivial. They now have the one piece of information that matters: the tail number. And once they have it, they can follow it indefinitely through publicly available ADS-B data. This is why individuals like Taylor Swift or Elon Musk end up with entire online communities tracking their movements. It’s not because the system failed. It’s because the audience is large enough that:
At that level of visibility, tracking becomes crowdsourced. So What Do Owners Actually Do?They don’t try to make the airplane invisible. They structure ownership intelligently. 1. Ownership Through Trusts or SPVsAircraft are often purchased through:
The registered owner on the FAA registry is the entity — not the individual principal. 2. Professional Contacts on FileSavvy owners list:
The principal remains arm’s length from public inquiry. 3. Layered Corporate StructureHigh-profile individuals often:
Not to hide wrongdoing. To protect privacy. The Reality of TransparencyIn 2026, transparency is default. A 14-year-old with an internet connection can track:
And a motivated individual can confirm it in person. You cannot hide the movement of a transmitting aircraft. The conversation should not be: “How do we make the jet invisible?” It should be: “How do we structure ownership responsibly so that privacy is preserved where it matters?” A Broker’s PerspectiveWhen advising buyers — especially public figures or highly visible executives — I tell them this upfront: If privacy is your objective, your aviation acquisition team will:
But I will never promise invisibility. That promise doesn’t exist. Why This MattersTransparency isn’t the enemy. Lack of understanding is. When clients discover mid-process that their aircraft movements can be publicly tracked, it could erode trust — not because the system is flawed, but because no one explained it. ADS-B was never designed for secrecy. It was designed for safety. And it does that quite well. The Bottom LineYou cannot hide a jet’s movements. You can:
Once your name is tied to the tail, you’re not being searched for anymore—you’re being followed.
Trust the Process, Not the Promises.™
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Michael Barber is the man you call when you need deals closed, jets sold, and acquisitions perfected; period. As Managing Director & Vice President of Sales Operations at jetAVIVA, and one of fewer than 200 IADA Certified Brokers worldwide, Michael is a force in the business aviation industry. Since joining jetAVIVA in 2025, he has transformed the Challenger 300/350/3500 market into his personal runway; leading sales operations, mentoring the next generation of researchers, and representing clients with a fiduciary standard that sets the bar across the industry. Michael’s track record speaks for itself. He was Leviate Air Group’s Top Producer in 2023, built the back end of boutique consulting firms before that, and has closed transactions with clients on six of the seven continents. His career is a masterclass in international negotiation, strategy, and execution, earning him a reputation as both a market expert and a trusted advisor. But, Michael isn’t just about jets, he’s about risk, reward, and control. With more than 20 years in emergency services, he knows how to perform under pressure. From leading the largest ski patrol on the East Coast to a decorated career as a Firefighter/Medic, he has spent his life turning high-stakes situations into controlled victories. When he’s not closing deals or commanding the room, Michael lives in Charlottesville, Virginia, with his wife and their two children. On Sundays, you’ll find him at the polo fields or exploring Virginia’s wine country. But, make no mistake, his work and life are proof that success isn’t an accident. It’s the result of preparation, determination, and knowing when to take the shot.